New Year's Beet Drop

The City of Rupert set to drop the Sugar Beet to welcome in ...

This New Year's Eve, the historic Rupert Square will ring in 2025 with a tribute to the backbone crop of southern Idaho's economy.

Giant sugar beet to be dropped to ring in new year

A giant, two-story tall sugar beet will be slowly lowered in Rupert Town Square just before midnight Dec. 31 to ring in the new year.

Rupert Sugar Beet Drop is becoming an annual tradition - KMVT

The event has even helped local businesses like Henry's Drift Inn, which will be hosting a beer garden this New Year's Eve. “It was so cool. I ...