Target Marketing, ‘Fishing with a Spear, Not a Net’

Events - Library Calendar

Event featured image. Nov. 13. Thu, 6:00pm - 7:30pm In-Person. Trumbull Library, Community Room. SCORE: Target Marketing, 'Fishing with a Spear, Not a Net'.

Are You Fishing with a Net or a Spear? B2B Marketing Analogy

Fishing with a spear, on the other hand, is the analogy for highly targeted, often 1:1, ABM (account-based marketing) approaches that are laser-focused on ...

FURS. T - Memorial Hall Library

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