The Mr. Moo Festival, known as the largest all-inclusive BBQ festival in the world, is scheduled to hold its next major edition, Moo Epic, on May 16, 2026, in São José dos Campos, SP. This "11-year anniversary" event celebrates high gastronomy and premium open bar experiences.
The event recently gained international recognition, being certified by the Guinness World Records for serving the largest amount of beef in an 8-hour period during its 2025 edition. It has become a significant driver for local tourism, often reaching 100% hotel occupancy in the city.
For the most current updates on ticket availability and new attractions, you can visit the Official Mr. Moo Festival Website or follow their Instagram page.
Would you like help finding hotels in São José dos Campos or checking ticket prices for the Moo Epic edition?
Event Details: Moo Epic 2026
Key Highlights of the Festival
•Date & Time: May 16, 2026, from 1:00 PM to 7:00 PM.
•Location: A Cidade do Churrasco (The BBQ City), located at Rua Carlos Marcondes, 308, Jardim Limoeiro, São José dos Campos – SP (next to UNIP).
•Main Musical Attractions: Features "The Ambassador" Gusttavo Lima and the country duo Edson & Hudson, along with Rock and Electronic stages.
•Open Food: Hundreds of stations serving Black Angus beef cuts and side dishes prepared by top chefs.
•Open Bar Premium: Includes Chivas (12 years), Absolut, Beefeater, Campari, Red Bull, Heineken, and more.
•Entertainment: Features a Ferris wheel, hot air balloon, zipline, and brand activations.
•Tickets & Access:
•Official sales are handled through the Ingresse platform.
•Restriction: Strictly for ages 18 and older.
•Note: The festival typically sells out months in advance; a major sales reopening occurred on March 6, 2026.
Updated at 20 Mar 2026