The Saudi Entertainment and Amusement (SEA) Expo 2026 is scheduled to take place from May 19–21, 2026, at the Riyadh Front Exhibition & Conference Center. Originally planned for earlier in the month, the dates were updated to provide more time for industry professionals to prepare for the Middle East's largest entertainment and leisure trade show.
The expo is co-located with the Saudi Light & Sound (SLS) Expo and covers several specialized product sectors:
The event is supported by key government bodies driving the Saudi Vision 2030 entertainment transformation:
For further details on exhibiting or visiting, you can visit the official SEA Expo website.
Would you like more information on exhibitor registration or details about the concurrent SLS Expo?
Event Overview
Key Highlights & Sectors
Partners & Support
•Event Name: Saudi Entertainment and Amusement (SEA) Expo 2026
•Dates: May 19–21, 2026
•Timings: 3:00 PM – 9:00 PM daily
•Location: Riyadh Front Exhibition & Conference Center (RFECC), Riyadh, Saudi Arabia
•Type: Professional B2B Trade Show & Summit
•Description: A premier global platform showcasing the latest innovations in theme parks, water parks, family entertainment centers (FECs), and immersive technology.
•Cost: Entry is free for trade visitors and industry professionals who pre-register online.
•Saudi Light & Sound (SLS) Expo
•Amusement & Rides: Innovative roller coasters, simulators, and flat rides.
•Water-Related Equipment: Advanced water park systems and pool solutions.
•Immersive Tech: Cutting-edge Virtual Reality (VR) and Augmented Reality (AR) experiences.
•Gaming: Arcade systems, esports infrastructure, and interactive sports.
•Facility Management: Security, safety equipment, and consultancy services.
•Saudi Vision 2030
•Strategic Partners: The General Entertainment Authority (GEA) and the Ministry of Investment of Saudi Arabia (MISA).
•General Entertainment Authority (GEA)
•Ministry of Investment of Saudi Arabia (MISA)
•Advisory Board: Features leaders from major giga-projects like Six Flags Qiddiya City and Saudi Entertainment Ventures (SEVEN).
•Six Flags Qiddiya City
•Saudi Entertainment Ventures (SEVEN)
Updated at 19 Mar 2026