Director, Transactions Driver
Company
Coca Cola Careers
Location
Johannesburg
Posted
3 days ago
Via
Coca-Cola - The Coca-Cola Company
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Job Description
Director, Transactions Driver (SAF)
Reporting Line: Senior Director, Commercial Execution
Role Purpose
The Director, Transactions Driver is accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands win at the moment of purchase and that demand signals are translated into tangible volume and value results.
Key Outcomes
• Increased transaction count (buying occasions, baskets, frequency).
• Improved conversion at point of sale.
• Faster activation of demand levers across channels.
• Stronger linkage between consumer demand signals and commercial execution.
Key Responsibilities
Demand & Transaction Acceleration
- Own the demand acceleration agenda, focusing on frequency, recruitment, and conversion.
- Identify and activate the most effective transaction drivers including price, pack, promotions, availability, and visibility.
- Translate demand insights into clear execution plays by channel, occasion, and consumption moment.
- Prioritize short- and medium-term demand opportunities delivering immediate volume and value impact.
Commercial Execution & Activation
- Lead execution of demand-led commercial plans across all priority channels.
- Partner with RGM, Category, and Customer teams to ensure transaction-focused pricing, packs, and promotions.
- Drive consistent deployment of activation toolkits, execution standards, and field priorities.
- Run rapid test-and-learn cycles, scaling winning demand plays quickly.
Performance Management
- Own transaction and demand KPIs including frequency, penetration, conversion, and activation uplift.
- Establish performance cadence to track results and trigger corrective actions.
- Lead post-activation reviews to sharpen effectiveness and ROI.
Cross-Functional Integration
- Integrate Marketing, RGM, Customer Development, Supply Chain, and Field Sales around demand priorities.
- Ensure availability, supply readiness, and execution capacity support demand plans.
- Leverage digital and data signals to continuously refine demand plays.
Leadership & Capability Building
- Build organizational capability around transaction thinking and execution discipline.
- Embed a culture of accountability, speed, and continuous improvement.
Experience & Qualifications
• 10-15+ years experience in FMCG Commercial, Customer Development, RGM, Sales, or Demand-related roles.
• Strong track record of driving in-market execution and volume growth.
• Deep understanding of consumer behavior, shopper dynamics, and point-of-sale levers.
• Proven leadership across complex, multi-market or franchise environments.
• High comfort operating with pace, ambiguity, and performance pressure.
Critical Capabilities
• Execution and results orientation.
• Strong commercial and customer acumen.
• Deep understanding of transaction drivers.
• Ability to translate insight into simple, actionable plays.
• Performance management and KPI discipline.
• Influential leadership and cross-functional collaboration.
SkillsLeadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI); Marketing Insights
Reporting Line: Senior Director, Commercial Execution
Role Purpose
The Director, Transactions Driver is accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands win at the moment of purchase and that demand signals are translated into tangible volume and value results.
Key Outcomes
• Increased transaction count (buying occasions, baskets, frequency).
• Improved conversion at point of sale.
• Faster activation of demand levers across channels.
• Stronger linkage between consumer demand signals and commercial execution.
Key Responsibilities
Demand & Transaction Acceleration
- Own the demand acceleration agenda, focusing on frequency, recruitment, and conversion.
- Identify and activate the most effective transaction drivers including price, pack, promotions, availability, and visibility.
- Translate demand insights into clear execution plays by channel, occasion, and consumption moment.
- Prioritize short- and medium-term demand opportunities delivering immediate volume and value impact.
Commercial Execution & Activation
- Lead execution of demand-led commercial plans across all priority channels.
- Partner with RGM, Category, and Customer teams to ensure transaction-focused pricing, packs, and promotions.
- Drive consistent deployment of activation toolkits, execution standards, and field priorities.
- Run rapid test-and-learn cycles, scaling winning demand plays quickly.
Performance Management
- Own transaction and demand KPIs including frequency, penetration, conversion, and activation uplift.
- Establish performance cadence to track results and trigger corrective actions.
- Lead post-activation reviews to sharpen effectiveness and ROI.
Cross-Functional Integration
- Integrate Marketing, RGM, Customer Development, Supply Chain, and Field Sales around demand priorities.
- Ensure availability, supply readiness, and execution capacity support demand plans.
- Leverage digital and data signals to continuously refine demand plays.
Leadership & Capability Building
- Build organizational capability around transaction thinking and execution discipline.
- Embed a culture of accountability, speed, and continuous improvement.
Experience & Qualifications
• 10-15+ years experience in FMCG Commercial, Customer Development, RGM, Sales, or Demand-related roles.
• Strong track record of driving in-market execution and volume growth.
• Deep understanding of consumer behavior, shopper dynamics, and point-of-sale levers.
• Proven leadership across complex, multi-market or franchise environments.
• High comfort operating with pace, ambiguity, and performance pressure.
Critical Capabilities
• Execution and results orientation.
• Strong commercial and customer acumen.
• Deep understanding of transaction drivers.
• Ability to translate insight into simple, actionable plays.
• Performance management and KPI discipline.
• Influential leadership and cross-functional collaboration.
SkillsLeadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI); Marketing Insights
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What is the minimum wage for Driver Jobs in South Africa in 2026?
As per the Department of Employment and Labour, the minimum wage for drivers in South Africa is R32.45 per hour from 1 March 2026 under the National Minimum Wage Act. Drivers working more than 45 hours per week must receive overtime pay at 1.5 times the hourly rate. This applies to all Code 08, 10 and 14 licence holders in the road freight and passenger sectors.
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As per the Department of Employment and Labour, all drivers of vehicles over 3 500 kg or carrying passengers for reward must hold a valid Professional Driving Permit (PrDP) renewed every five years. Applicants must submit a valid South African ID, medical certificate and police clearance at any Driving Licence Testing Centre. Without a PrDP, employment contracts are invalid under the National Road Traffic Act.
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As per the Department of Employment and Labour, applicants must submit a certified copy of ID, valid driving licence with PrDP, proof of residence, and a completed Z83 form or online profile on the ESSA system. Applications are processed within 14 working days at labour centres nationwide. No application fee is charged for registration on the public employment database.
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As per the Department of Employment and Labour, drivers may work a maximum of 45 ordinary hours per week with at least 36 consecutive hours of rest. Annual leave is 15 working days after the first year of employment, plus 10 public holidays and sick leave of 30 days over a three-year cycle. Night shift drivers receive an additional R4.50 per hour allowance from March 2026.
