On-Page SEO Specialist
Company
Plumber Marketing USA
Location
Pretoria
Posted
2 days ago
Via
Trabajo.org
Apply On
Job Description
“Resumes must be submitted in English to be considered for this role. Applicants must also be proficient in English, both written and spoken.”
The On-Page SEO Specialist will be responsible for implementing and optimizing on-page content across client websites to improve search engine visibility and user engagement for plumbing and HVAC local businesses. This role primarily involves mapping out newly onboarded clients’ SEO game plan, such as service area research, keyword research and targeting, website structure, existing website performance, and so on. This role will also include opportunities to assess client’s performance after onboarding, provide recommendations, and execute on any needed SEO optimization.
Key Responsibilities
• Conduct research on the client’s service area to determine which cities should be targeted on a client’s new website. Including keyword search volume, population, household income, etc.
• Conduct existing website performance audits to identify what is currently working well and not working well on the client’s website, in order to determine what content or pages should be transferred.
• Conduct keyword research based on the client’s desired services to determine what service pages and keywords should be targeted on their new website. Including primary, secondary, and semantic keywords to target.
• Map out the client’s website and navigation to establish a clear page hierarchy, a consistent URL structure, and a user-friendly experience.
• Create SEO and user-optimized meta titles, descriptions, and H1s.
• QA copywriter’s content for SEO keyword targeting best practices, internal linking, content quality, etc.
• QA client’s staging website and published website to ensure all SEO facets are in order from the onboarding process.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.
Qualifications and Skills
• 3+ years of experience in an SEO-specific role such as an SEO specialist, manager etc.
• 1+ years of experience working with local businesses, preferably service-based businesses.
• Fluent in English, with expertise in content writing best practices.
• In-depth knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
• Proficiency with content management systems (e.g., WordPress).
• Strong attention to detail with the ability to follow structured guidelines and implement strategic plans.
• Basic understanding of SEO analytics and content performance metrics.
Working Hours
8:00 am to 5:00 pm Central Standard Time
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The On-Page SEO Specialist will be responsible for implementing and optimizing on-page content across client websites to improve search engine visibility and user engagement for plumbing and HVAC local businesses. This role primarily involves mapping out newly onboarded clients’ SEO game plan, such as service area research, keyword research and targeting, website structure, existing website performance, and so on. This role will also include opportunities to assess client’s performance after onboarding, provide recommendations, and execute on any needed SEO optimization.
Key Responsibilities
• Conduct research on the client’s service area to determine which cities should be targeted on a client’s new website. Including keyword search volume, population, household income, etc.
• Conduct existing website performance audits to identify what is currently working well and not working well on the client’s website, in order to determine what content or pages should be transferred.
• Conduct keyword research based on the client’s desired services to determine what service pages and keywords should be targeted on their new website. Including primary, secondary, and semantic keywords to target.
• Map out the client’s website and navigation to establish a clear page hierarchy, a consistent URL structure, and a user-friendly experience.
• Create SEO and user-optimized meta titles, descriptions, and H1s.
• QA copywriter’s content for SEO keyword targeting best practices, internal linking, content quality, etc.
• QA client’s staging website and published website to ensure all SEO facets are in order from the onboarding process.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.
Qualifications and Skills
• 3+ years of experience in an SEO-specific role such as an SEO specialist, manager etc.
• 1+ years of experience working with local businesses, preferably service-based businesses.
• Fluent in English, with expertise in content writing best practices.
• In-depth knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
• Proficiency with content management systems (e.g., WordPress).
• Strong attention to detail with the ability to follow structured guidelines and implement strategic plans.
• Basic understanding of SEO analytics and content performance metrics.
Working Hours
8:00 am to 5:00 pm Central Standard Time
#J-18808-Ljbffr
Frequently Asked Questions
Quick answers about Plumber Jobs
What is the minimum hourly wage for qualified plumbers in South Africa from 1 March 2026?
The Department of Employment and Labour sets the National Minimum Wage at R28.79 per hour for plumbers as of 1 March 2026. This applies to all Sectoral Determination 13 workers with overtime paid at 1.5 times the rate after 45 hours per week. Employers must display the wage schedule at every workplace.
Which trade test certificate is required to legally work as a plumber in South Africa in 2026?
Candidates must hold a Red Seal trade certificate issued after passing the QCTO trade test at an accredited centre. The certificate number must be registered on the National Artisan Database by 31 December 2025 for 2026 employment. No plumber may be employed without this qualification under the Skills Development Act.
How many annual leave days and sick leave days are plumbers entitled to under the Basic Conditions of Employment Act in 2026?
Plumbers receive 21 consecutive days of paid annual leave after 12 months of employment and 30 days of paid sick leave over a 36-month cycle. The leave must be taken within 6 months after the leave cycle ends or it is forfeited.
What documents must be submitted when applying for a plumber position through the Department of Employment and Labour in 2026?
Applicants must submit a certified ID copy, Red Seal certificate, proof of residence, and a completed Z83 form to the nearest labour centre. All documents must be uploaded to the ESSA online portal by 30 June 2026 for the annual placement cycle.
