Director, Transactions Driver
Company
Coca Cola Careers
Location
Johannesburg
Posted
3 days ago
Via
Coca-Cola - The Coca-Cola Company
Apply On
Job Description
Director, Transactions Driver (SAF)
Reporting Line: Senior Director, Commercial Execution
Role Purpose
The Director, Transactions Driver is accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands win at the moment of purchase and that demand signals are translated into tangible volume and value results.
Key Outcomes
• Increased transaction count (buying occasions, baskets, frequency).
• Improved conversion at point of sale.
• Faster activation of demand levers across channels.
• Stronger linkage between consumer demand signals and commercial execution.
Key Responsibilities
Demand & Transaction Acceleration
- Own the demand acceleration agenda, focusing on frequency, recruitment, and conversion.
- Identify and activate the most effective transaction drivers including price, pack, promotions, availability, and visibility.
- Translate demand insights into clear execution plays by channel, occasion, and consumption moment.
- Prioritize short- and medium-term demand opportunities delivering immediate volume and value impact.
Commercial Execution & Activation
- Lead execution of demand-led commercial plans across all priority channels.
- Partner with RGM, Category, and Customer teams to ensure transaction-focused pricing, packs, and promotions.
- Drive consistent deployment of activation toolkits, execution standards, and field priorities.
- Run rapid test-and-learn cycles, scaling winning demand plays quickly.
Performance Management
- Own transaction and demand KPIs including frequency, penetration, conversion, and activation uplift.
- Establish performance cadence to track results and trigger corrective actions.
- Lead post-activation reviews to sharpen effectiveness and ROI.
Cross-Functional Integration
- Integrate Marketing, RGM, Customer Development, Supply Chain, and Field Sales around demand priorities.
- Ensure availability, supply readiness, and execution capacity support demand plans.
- Leverage digital and data signals to continuously refine demand plays.
Leadership & Capability Building
- Build organizational capability around transaction thinking and execution discipline.
- Embed a culture of accountability, speed, and continuous improvement.
Experience & Qualifications
• 10-15+ years experience in FMCG Commercial, Customer Development, RGM, Sales, or Demand-related roles.
• Strong track record of driving in-market execution and volume growth.
• Deep understanding of consumer behavior, shopper dynamics, and point-of-sale levers.
• Proven leadership across complex, multi-market or franchise environments.
• High comfort operating with pace, ambiguity, and performance pressure.
Critical Capabilities
• Execution and results orientation.
• Strong commercial and customer acumen.
• Deep understanding of transaction drivers.
• Ability to translate insight into simple, actionable plays.
• Performance management and KPI discipline.
• Influential leadership and cross-functional collaboration.
SkillsLeadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI); Marketing Insights
Reporting Line: Senior Director, Commercial Execution
Role Purpose
The Director, Transactions Driver is accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands win at the moment of purchase and that demand signals are translated into tangible volume and value results.
Key Outcomes
• Increased transaction count (buying occasions, baskets, frequency).
• Improved conversion at point of sale.
• Faster activation of demand levers across channels.
• Stronger linkage between consumer demand signals and commercial execution.
Key Responsibilities
Demand & Transaction Acceleration
- Own the demand acceleration agenda, focusing on frequency, recruitment, and conversion.
- Identify and activate the most effective transaction drivers including price, pack, promotions, availability, and visibility.
- Translate demand insights into clear execution plays by channel, occasion, and consumption moment.
- Prioritize short- and medium-term demand opportunities delivering immediate volume and value impact.
Commercial Execution & Activation
- Lead execution of demand-led commercial plans across all priority channels.
- Partner with RGM, Category, and Customer teams to ensure transaction-focused pricing, packs, and promotions.
- Drive consistent deployment of activation toolkits, execution standards, and field priorities.
- Run rapid test-and-learn cycles, scaling winning demand plays quickly.
Performance Management
- Own transaction and demand KPIs including frequency, penetration, conversion, and activation uplift.
- Establish performance cadence to track results and trigger corrective actions.
- Lead post-activation reviews to sharpen effectiveness and ROI.
Cross-Functional Integration
- Integrate Marketing, RGM, Customer Development, Supply Chain, and Field Sales around demand priorities.
- Ensure availability, supply readiness, and execution capacity support demand plans.
- Leverage digital and data signals to continuously refine demand plays.
Leadership & Capability Building
- Build organizational capability around transaction thinking and execution discipline.
- Embed a culture of accountability, speed, and continuous improvement.
Experience & Qualifications
• 10-15+ years experience in FMCG Commercial, Customer Development, RGM, Sales, or Demand-related roles.
• Strong track record of driving in-market execution and volume growth.
• Deep understanding of consumer behavior, shopper dynamics, and point-of-sale levers.
• Proven leadership across complex, multi-market or franchise environments.
• High comfort operating with pace, ambiguity, and performance pressure.
Critical Capabilities
• Execution and results orientation.
• Strong commercial and customer acumen.
• Deep understanding of transaction drivers.
• Ability to translate insight into simple, actionable plays.
• Performance management and KPI discipline.
• Influential leadership and cross-functional collaboration.
SkillsLeadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI); Marketing Insights
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Quick answers about Welder Jobs
What is the minimum hourly wage for welders in South Africa from 1 January 2026?
As per the Department of Employment and Labour, the minimum wage for welders in South Africa is R27.85 per hour as of 1 January 2026 under the National Minimum Wage Act. Overtime must be paid at 1.5 times this rate for hours worked beyond 45 per week in the metal industry.
What qualifications and experience does the Department of Employment and Labour require for welder jobs in South Africa?
As per the Department of Employment and Labour, welders must hold a minimum N2 certificate in welding plus 3 years documented experience or a Red Seal trade certificate issued by QCTO. Candidates without these credentials are ineligible for formal sector positions.
Which documents are required when applying for welder jobs through the Department of Employment and Labour in South Africa?
As per the Department of Employment and Labour, applicants must submit a certified ID copy, Red Seal certificate or N2 qualification, proof of 3 years experience, and a valid tax number from SARS. Applications without these four documents are rejected at the labour centre.
What are the legal working hours and annual leave entitlements for welders in South Africa in 2026?
As per the Department of Employment and Labour, welders are limited to 45 ordinary hours per week with 21 consecutive days of paid annual leave after 12 months of service. Public holidays and family responsibility leave of 3 days per year are additional entitlements.
